Social media marketing for aesthetic professionals, like physicians, nurses and estheticians doesn’t need to be complex一however, there are some rules that can put you ahead of the pack in the beauty industry.
If you’ve recently opened your own practice and are looking for new clients these social media marketing tips can help you attract new clients.
While it may be tempting to post at random, social media is a powerful marketing tool. When used incorrectly, it can give off the wrong vibes of your brand. So, take a minute and plan out your strategy before you dive in.
Here’s 10 basic steps every business in the beauty realm should adopt.
1. Find Your Niche
Whether you specialize in facials, injectables, microdermabrasion, waxing, makeup, eyelashes, body masks and scrubs, or acne treatments, it’s important to choose a few of the things you’re best at and pursue those first as you build your name in the industry.
2. Map Out Your Brand
Consistency is key. While it may feel like you’re being creative by using lots of different fonts and colors, it’s best to select a color palette and a font or two that you like best. Try to capture the “vibe” of your esthetician brand when you come up with these important features. Branding specialists can help you get started by developing your logo and web design. Use the color palate from those brand anchors and your fonts across your social platforms. If you don’t have your brand foundation, Swell Media Solutions can help.
3. Upgrade to an Instagram Business Profile
If you haven’t already, be sure to get an Instagram business account. This is a key step in social media marketing for estheticians and is often neglected. With an Instagram business profile, you can see important statistics to find out how your posts and stories are performing. See how to set it up here.
4. Learn SEO Basics
SEO (which stands for Search Engine Optimization) is incredibly important if you have a website, YouTube channel, Pinterest or Instagram account. Pick a few keywords that you can write stellar content around and use them in your hashtags too. If you need help optimizing your content, contact Swell Media here.
5. A Calendar Helps You Post Consistently
Whether on Instagram, Facebook, Pinterest or YouTube, you’ve got to stick to a regular posting schedule so that your followers know when they can expect to hear from you. No matter how big or small your following is, establishing a consistent messaging strategy is crucial for successful social media marketing in every industry, especially the aesthetics industry.
6. Need Design Help? Use Canva.
If you haven’t heard of Canva, you’re late to the party! Canva is a free platform (that offers premium memberships) so that you can create stunning graphics with no prior design skills necessary. There are tons of fonts, graphics and templates for you to play around with. Check it out!
7. Incorporate Video
So many beauty professionals and estheticians are afraid to share their faces and make videos. This can be a game changer on YouTube and Instagram, and especially TikTok! Showing your face on video communicates trust and shows the human behind the brand. If not, you can always opt for a text video or reels that don’t include your face. The bottom line: video is underused. Instagram Reels and TikTok make it easier than ever to put together mini edits which can help your brand gain a ton of exposure.
8. Don’t Overwhelm Your Audience
Instead of rambling on about what you’re offering, pick one subject and stick to it. For example, if you’re running a sale, it’s best to pick one specific target i.e. “sale on wedding makeup packages”, “sale on brow lamination” etc. That’s a lot more specific than: “Sale on lip plumping at 20% off, wedding packages are on sale, and we’ve got wedding makeup deals too!” Economy of words is critical when you have 3-5 seconds to make an impression.
9. Use CTA’s
You’ve posted beautiful content. Your graphics are immaculate. You’ve hooked readers with engaging captions. Now what? Tell your followers what to do via powerful call-to-actions (CTA). Instead of letting social media users know you’re running a sale, tell them to call you to book. Direct them to the link in your bio. Have them email you. Note: If every post is screaming CTA you’re likely to turn people off. Use the 80/20 rule on social where 20% of your posts have CTAs.
10. Be You!
There’s only one YOU! Authenticity is rare and beautiful. It’s tempting, but don’t compare yourself or your business to others. You bring a fresh new perspective to the platform so embrace it and run with it. People like developing relationships with people they identify with and/or look up to. Never forget that social media is an amazing mecca for business owners to engage and develop real relationships with current and prospective customers.
Get Started!
Now that you’ve got 10 insider’s tips on how to implement social media marketing to help your aesthetic business, it’s time to tap into your creativity and get to work. You’ve got this!
